Secondary colors6/25/2023 So, choosing functional and flexible secondary color palettes happens easily upon establishing your primary color palettes. With that in mind, you never want to take risks that will deter the masses. We could bet, however, that it wouldn't be good. If Mickey D's swapped their world-renowned yellow arches for hot pink, there's no saying how the world would react. Effective marketing demonstrates flexibility without straying too far from home base. Sophisticatedīrands, while simple, also hold depth. Whether you're just starting out or you're ready to boost your brand, secondary color schemes let you take the brand-y feels that you’ve already established and show people another side of yourself. However, they expanded their secondary color palette in 2016 to include teal, green, and purple lettering on their to-go bags. In this context, primary means predominant, while secondary means supportive.įor example, you'll recognize McDonald's classic logo with the primary color palette of red and yellow shades. In other words, they're designed to support the dominant, primary color palette. Secondary color palettes win the gold at being silver. When it comes to building an effective brand, secondary color palettes serve a few purposes. There's a reason secondary color palettes are, well, secondary - but it's not because they're second best. What if we told you that you could maintain your brand look and feel while expanding your color horizons? It’s all possible with secondary color palettes! Here's the scoop. Have your eyeballs gone numb from staring at the same brand colors over and over again? Your periwinkle/lemon combo could be objectively da bomb, but by now you’re so exposed to it, it’s become too much of a good thing.
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